Xineoh Segmenter

We're turning the traditional targeting model upside down.

Traditionally, demographic data has been used to segment customers, because that was the best method. What if you could, instead, listen to what your customers are telling you through their behavior, and segment customers according to this interaction data?

The Xineoh segmentation and targeting solution takes interaction and transaction data and uses these to discover deep underlying characteristics and patterns to create mathematically optimal encodings from your data. These encodings are then translated into highly accurate customer segments, enabling more effective marketing, sales, content delivery and product design.

In addition, by looking at interaction and transaction data in this way, new customer segments can be identified as they emerge.