Kevro is the largest supplier of corporate-branded clothing and promotional products in South Africa.
The passing of price increases on to customers lead to a significant drop in demand. Inventory started to accumulate beyond targeted levels, resulting in the need for unnecessary discounting and margin erosion.
Scope for margin growth was limited due to double bind so could only be achieved through leveraging unit sale volumes.
“Xineoh did a great job, they gave us a major lift with the price elasticity insights their platform mined.”
KEVRO, CHARGED COMMERCIAL OFFICER