Algorithmic Matrix

Xineoh Segmenter

Optimization solution for audience targeting

Why Xineoh Segmenter

We're turning the traditional targeting model upside down.

Traditionally, demographic data has been used to segment customers, because that was the best method. What if you could, instead, listen to what your customers are telling you through their behavior, and segment customers according to this interaction data?

The Xineoh segmentation and targeting solution takes interaction and transaction data and uses these to discover deep underlying characteristics and patterns to create mathematically optimal encodings from your data. These encodings are then translated into highly accurate customer segments, enabling more effective marketing, sales, content delivery and product design.

In addition, by looking at interaction and transaction data in this way, new customer segments can be identified as they emerge.

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Cutting Edge
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Real Time
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Flexible

Xineoh Segmenter Benefits

  • World Leading Algorithm - leverage an algorithm that is proven to beat the competition in recommendation accuracy at scale.

  • Fastest Integration - actionable insights that drive revenue and growth, or your POC investment returned at no cost.

  • Fastest Insights - actionable insights that drive revenue and growth, or your POC investment returned at no cost.

  • Operate at Scale - holistic insights, that include the long-tail, to match the scale that you require.

  • Support - a dedicated support team to deliver on your objectives.

Harness the power of AI to help you solve your business challenges.