Media Entertainment Case Study:

Predicting Which Customer Will Default On Payment | Xineoh – Predicting Consumer Behavior with AI

This company is Africa’s leading entertainment company with 14 million customers across 50 countries.

The passing of price increases on to customers lead to a significant drop in demand. Inventory started to accumulate beyond targeted levels, resulting in the need for unnecessary discounting and margin erosion.

Scope for margin growth was limited due to double bind so could only be achieved through leveraging unit sale volumes.

34%
Accuracy in predicting payment default
2.5x
More accurate than Apple Turi
4
Weeks deployment from start to finish
100%
Prediction error

“Xineoh has expedited the use of content through their platform to deliver a working solution that can be implemented across a number of touchpoints, at almost double the accuracy of other popular recommendation engines on the market”

Durrel Ramrathan

SENIOR MANAGER ANALYTICS & AI