Retail Case Study:

Improving Kevro’s Margins | Xineoh – Predicting Consumer Behavior with AI

Kevro is the largest supplier of corporate-branded clothing and promotional products in South Africa.

The passing of price increases on to customers lead to a significant drop in demand. Inventory started to accumulate beyond targeted levels, resulting in the need for unnecessary discounting and margin erosion.

Scope for margin growth was limited due to double bind so could only be achieved through leveraging unit sale volumes.

11%
Increase in Gross profit
5%
Increase in unit sales
8
Weeks deployment from start to finish
30%
Prediction error

“Xineoh did a great job, they gave us a major lift with the price elasticity insights their platform mined.”

Mike Solomon

KEVRO, CHARGED COMMERCIAL OFFICER